Safe, optical brighteners enhance All Color Coats. Brighten White Shampoo is a gentle, natural all-purpose brightening shampoo specially formulated for professional groomers. Brighten White Shampoo contains natural optical whiteners to brighten all color coats without the use of dyes, bleaches, or caustic whiteners. Contains a chamomile extract that exhibits excellent anti-inflammatory properties. It produces a rich, thick lather that deep cleans without drying, yet is mild enough to use on pets of all ages. It contains no harsh additives or ingredients that build up on the coat. Brighten White Shampoo rinses easily and leaves coats luxurious, healthy, and shiny. pH balanced for pets skin. Natural, premium quality, professional grooming products. Bark-2-Basics products are made from only the finest natural ingredients. These products contain no fillers, thickeners, harsh additives, oils, lanolins or silicones. Bark-2-Basics products clean thoroughly, rinse easily and leave no residues to build-up and bind into coat.